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Free Pays Off

You have probably heard a lot about offering free content, and how it is a great idea, builds trust and even leads to business. Social media experts recommend the ‘give away valuable content’ strategy and Chris Anderson talks about it in his book Free (funny enough). Well, how much trust could you build by giving

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How to Get Noticed in Tough Times

“Hello! Anybody paying any attention?” The papers say times are going to continue to be tough for a while and I’ve already noticed many business owners retrenching and retreating, pulling back, cutting back and holding back. Ironically, though, a downturn is the perfect time to strategise new ways of increasing profitability. Especially if you have

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