Blah blah blah brag brag brag

I have been trying to inspire and empower people to showcase themselves and promote their great ideas and books, but how much bragging is acceptable and how much is too much?

Some people in my network promote themselves all the time and it is getting a bit tedious. I feel like shouting ‘Don’t you realize how you come across?!’ I think I will have to ‘unfriend’, ‘unfollow’ and disconnect a few of them.

Lately I have had to tell several of my clients to post more information and content, and fewer sales pitches. One of them asked me what the ratio should be and I suggested 30/70 – that is, 30 percent sales to 70 percent good, valuable content. But is that the right ratio? That just felt like the right proportions to me, and I would not get annoyed with someone who occasionally boasts about their achievements, if most of their posts add value.

What do you think? Please suggest the ‘perfect proportions’ so that I can advise my clients and help to create a more valuable networking experience for everyone.