You Know You’re the Leader, but Do They?

These are strange times, folks.  Never have opportunities been so plentiful, yet never has business been so fiercely competitive.  Customers are more knowledgeable than ever about their business requirements, and bizarrely this coincides with a determination to hold onto every penny they can for as long as they can. Unfortunately, the customer doesn’t always know as much as they think they …

Is a high profile worth anything?

Earlier today, I posted that I’d been contacted by the team of a major superstar and there was a fantastic opportunity for up to 5 of my high profile clients to participate as well. Anticipating a flood of responses, I explained I had to use some criteria to choose whom to work with: Large (1000+), engaged network on several platforms, …

Audacious April – Day 8/9

Ready to be bolder? Personally, I don’t think it is possible to be in business nowadays without being bold. There is too much information out there and people are only able to notice those messages that really jump out at them. If you haven’t yet read 24 Carat Bold, maybe now is the time to get your hands on a …

Audacious April – Days 4-7

Now I’m feeling upset and feeling like cheating. Now I’m feeling what my author clients feel when they have to produce lots of writing every week. Except this is not lots of writing. This is simply getting a daily offer out to the market every day in April. Offers that I have already planned and that are really exciting. But …

Audacious April – Day 1

Audacious April – Day 1. In keeping with the philosophy of 24 Carat Bold, I am going to do a special offer every single day this month. The last day (April 30th) is my birthday, so let’s celebrate for the entire month. Each offer will only be available for one day, so you will need to be quick if you …