Mindy’s Top Ten Tips for Launching a New Book
These are just my top tips, and I welcome more ideas and comments. Hopefully there is at least a kernel of an idea here which could help you sell more books.
publishing
A book is NOT just a brochure or a business card!
This morning I received an email that has me incensed. I’m absolutely furious. I know I tell my clients not to write when they are angry, but I just have to make an exception this time. I hate it when people compare a book to a brochure or a business card. Those items are not
A book is NOT just a brochure or a business card! Read More »
‘No follow up’ plan pays off
I ask my advocates or introducers to let their contacts know that they need to call me. I don’t follow up or chase. The line they use is “You need to prove to Mindy that you are serious, by taking the first step and calling.” It’s amazing how many people never call and you could argue (as my good friend Philip de Lisle did), that it’s not professional not to follow up. It’s also a bit scary in this kind of market to leave the ball in the prospect’s court.
However, I have to trust the universe and over the years, I have found that the right clients do self-select and I end up working with those people that I’m meant to work with. And they have already made it through the first test!
The publishing industry is so unfair
Let’s get the REAL thought leaders in this world some results with a hard-hitting book.