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Free Pays Off

You have probably heard a lot about offering free content, and how it is a great idea, builds trust and even leads to business. Social media experts recommend the ‘give away valuable content’ strategy and Chris Anderson talks about it in his book Free (funny enough). Well, how much trust could you build by giving […]

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As Sir Alex Fer…

As Sir Alex Ferguson celebrates 25 years as manager of Manchester United, I feel a great sense of pride and awe. Such dedication, such commitment, over so many years. And it hits me: so few people these days have that long-term stick-to-it mentality, so few people seem willing to keep going over the long haul,

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