Structured networking is an amazing concept. To speak to a group of 20, 30 or 40 people and have them all listen to you, even for just a few seconds, can be the best thing you do to promote your business. (It can also be the worst thing you do, if you offend people, sell to the room, fail to …
Estimates are that in 2007 over 300,000 books were self-published; in 2008 that number jumped to over 400,000. As daunting as those figures may be, the startling statistic is that less than 1% were published according to Book Industry Standards.
I ask my advocates or introducers to let their contacts know that they need to call me. I don’t follow up or chase. The line they use is “You need to prove to Mindy that you are serious, by taking the first step and calling.” It’s amazing how many people never call and you could argue (as my good friend Philip de Lisle did), that it’s not professional not to follow up. It’s also a bit scary in this kind of market to leave the ball in the prospect’s court.
However, I have to trust the universe and over the years, I have found that the right clients do self-select and I end up working with those people that I’m meant to work with. And they have already made it through the first test!