Promoting Your Book Before You Start Writing It – A Good Practice Guide

Writing a book can be a hard enough process, but getting it out to your audience can become a nightmare. However, if you start working on promoting your book as soon as you start writing it, and even right before that, it can be a much easier and much more rewarding process. Your writing and …

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Free Pays Off

You have probably heard a lot about offering free content, and how it is a great idea, builds trust and even leads to business. Social media experts recommend the ‘give away valuable content’ strategy and Chris Anderson talks about it in his book Free (funny enough). Well, how much trust could you build by giving …

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How to Get Noticed in Tough Times

“Hello! Anybody paying any attention?” The papers say times are going to continue to be tough for a while and I’ve already noticed many business owners retrenching and retreating, pulling back, cutting back and holding back. Ironically, though, a downturn is the perfect time to strategise new ways of increasing profitability. Especially if you have …

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